Personalized Push

Overview

Leverage your In-App Marketing User Profiles to deliver highly personalized and contextually relevant messaging to your users. Insert variables or use conditional logic to construct that perfect message with Jinja templating code. Jinja is a full-featured template engine. For more information on Jinja see the Jinja's Templating Design documentation.

Personalized Push allows you to:

  • Send messages in an individual's preferred language
  • Insert user name or link to a recent product that person was interested in
  • Personalize both the push message and the push payload/actions
  • Include customer details such as name within the body of a message
  • Execute deep linking to a personalized location in the app
  • Send rich push notifications - text, images and video
  • And more!

For more information on this topic, see our Personalized Push article.

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