Measuring the Referrer Application

By default, the TUNE Measurement API attributes events to the partner/publisher that generated the app install. It also attributes future events to the partner who is responsible for the same user installing the mobile app originally. This approach works well for marketing teams focused on user acquisition and user re-engagement within the app.

Re-engagement allows you to create campaigns that attribute post-install events to the last partner who interacted with the user prior to the event. Re-engagement is useful when a user installed the app several months ago, and a partner wants to be compensated for getting that user to re-open the mobile app (and complete an action or event, such as an in-app purchase).

This document describes how to implement measurement of the referrer application. For information about re-engagement, please visit Measuring Re-Engagement Events.

Select a preferred platform.
Select a preferred platform.

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