Event Tags

Event Tags Method

Best Practices/Scenarios

You can leverage Event Tags (addTag) capability to pass any (and any number of) custom attributes. Event Tags are user-friendly and versatile method. You can filter events by a user-friendly attribute name in the TUNE dashboard. The following are possible scenarios and recommendations for best practices. If you are:

  • Only Using AA - Must use attribute{1-5} or the data does not appear in the dashboard.
  • Only Using IAM - Use Event Tag capability and not use the attribute{1-5}.
  • Using both AA and IAM - Use Event Tag capabilities in addition to attribute{1-5}.

The Event Tags can be attached to any existing event.


The type of tag selected (i.e. withTagAsString vs withTagAsNumber) dictates which segmentation operators are available within the platform. For example, the “greater than” operator would not be available to attributes passed as strings.

Select a preferred platform.
Select a preferred platform.


No Comments

Leave a reply