Campaigns are a management layer in Attribution Analytics between your mobile app and your publishers. A campaign helps you manage multiple publisher relationships.
Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.
The payout for a publisher on the campaign which is associated to the mobile app.
Destination URL address for a campaign used to determine where people are taken when they click ad.
The device-specific profile of a site; your mobile app.