Publishers are the producers of sites that display digital content for the consumer audience. Advertiser products or services are promoted on publisher sites.
Ad networks are companies that aggregate inventory from many publishers (large and small) and align it with advertiser demand.
Advertisers are the entities offering products or services to consumers over the (desktop or mobile) web or via a mobile app.
Campaigns are a management layer in Attribution Analytics between your mobile app and your publishers. A campaign helps you manage multiple publisher relationships.
Publisher notifications about installs and/or other events.
The device-specific profile of a site; the advertiser's mobile app.
Stats include the clicks, installs, updates, opens, and events measured for your mobile app at the time the end user generated them.