Beyond measuring the session, the Measurement API empowers you to measure additional events. Measuring events enables you to:
- determine the value of newly acquired users
- measure the success of re-engagement with re-marketing / re-targeting campaigns
While you can immediately measure in-app events by implementing our SDKs, you can also measure these events server-side (directly with our Measurement API).
We have created 17 pre-defined events to help you easily implement measurement of applicable events. Based on the type of your mobile app and your marketing team’s advertising goals, it’s recommended that you measure as many of our measure events as possible in order to get the most granular insight possible from TUNE reporting.
Learn more about our measure events and why you should measure them.